October, 2018. Peakstone served as exclusive M&A advisor to Protect-a-Bed in connection with its sale to SureFit Home Décor, a portfolio company of Centre Lane Partners. Based in Wheeling, Illinois, Protect-a-Bed is a worldwide leader in bed protection innovation and offers a premium line of bedding and health protection products including mattress protectors and pillow protectors. Protect-A-Bed products are available in 45 countries, found in retail stores and trusted by hotels, assisted living facilities and more.
“SureFit Home Décor is an ideal fit for the Protect-A-Bed brand,” said CEO James Bell. “The company’s focus on strong industry relationships and reputation for excellent customer service will allow us to offer Protect-A-Bed products to many more consumers. SureFit is a leading player in home textiles with some of the strongest brands in the industry. The Protect-A-Bed team looks forward to working with Jeff and his team in their mission to take the company to an exciting new level.” Bell added, “The Peakstone team facilitated an outstanding outcome and worked tirelessly to see the transaction through to its successful conclusion.”
“The Protect-A-Bed brand represents a significant addition to the current portfolio of home textiles products offered in our consumer and hospitality divisions,” said Sure Fit Home Décor CEO Jeffrey Werner. “James’s team has built a tremendous brand and brings a strong passion and expertise in innovation and education to the mattress protection category, and we are very happy to have them on board.”
SureFit Home Décor, headquartered in Alburtis, Pa., markets a wide assortment of home textiles products that include readymade slip covers, fabric covers and protectors, shower curtains and bath accessories, window drapes, decorative pillows, outdoor products, and pet beds and accessories. Its products are marketed under the SureFit, Hookless, Patio Armour, Focus Hospitality and Spencer brand names.
Terms of the transaction were not disclosed.
For additional information please contact the following:
Christian Colucci, Managing Director, 312-346-7349, christian@peakstone.com
Mark Horita, Managing Director, 312-346-7308, mhorita@peakstone.com
Alex Fridman, Managing Partner, 312-346-7303, alex@peakstone.com
Jeff Temple, Managing Partner, 312-346-7301, jtemple@peakstone.com
About Peakstone
Peakstone is a leading investment bank that specializes in mergers and acquisitions advisory and capital raising for middle market clients. The team is comprised of senior investment banking professionals who have decades of experience and have executed hundreds of transactions totaling billions of dollars. For additional information, visit www.peakstone.com.