September 2013. Pivotal 5, Inc. (“Pivotal 5”) has announced the purchase of fitness brand Lifeline USA, a leading supplier of professional-grade functional fitness training equipment. Pivotal 5’s marketing, commercialization and sales capabilities will enable Lifeline to continue expanding its brand worldwide. Pivotal 5 and Lifeline have been long-time partners in both product supply and retail distribution. RLJ Credit Opportunity Fund provided the financing for the transaction.
The Peakstone Group served as Pivotal 5’s exclusive financial advisor in connection with this transaction and also arranged the financing for the transaction. Terms of the transaction were not disclosed.
“The Peakstone Group has been a great partner to Pivotal 5 as we have continued to expand our platform via acquisitions,” noted Adam Schumacher, President and CEO of Pivotal 5. “Peakstone’s unwavering commitment to Pivotal 5’s continued success has helped us achieve our strategic objectives.”
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Based in Chicago, Illinois, Pivotal 5 is the industry leader and trendsetter in wellness and handheld fitness products and was founded in 2002 by Adam Schumacher. The company has a dynamic portfolio of products in yoga, prevention & rehabilitation, general fitness, athletic training and specialty fitness categories. It’s brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution through retail, infomercials and fitness facilities worldwide. More information is available at www.Pivotal5.com.
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About The Peakstone Group
Peakstone is an investment bank that specializes in mergers and acquisitions advisory and capital raising for middle market clients. The Peakstone team is comprised of senior investment banking professionals who have decades of experience and have executed hundreds of transactions totaling billions of dollars. Please visit our website, peakstone.com.