September 2012. Pivotal 5, Inc. (“Pivotal 5”) announces the purchase of fitness brand KettleWorx, the dominant brand in kettlebell training. The acquisition came after Pivotal 5, Inc. had been a long-time partner with KettleWorx in both product supply and retail distribution. KettleWorx joins Pivotal 5’s portfolio of brands which also includes Rejuvenation | Prevent + Perform + Recover, Natural Fitness, and Body by Jake. The Peakstone Group served as Pivotal 5’s exclusive financial advisor on the transaction.
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Based in Chicago, Illinois, Pivotal 5 is a leading developer, marketer and distributor of a broad range of fitness, wellness and consumer products. The Company’s innovative brand and product development capabilities, coupled with its retail distribution expertise, have made it one of the fastest growing suppliers of branded fitness products in the industry.
Pivotal 5 has supplied products for some of the best-known brands throughout the U.S. and Europe while also developing its own portfolio of Company-owned brands, including Natural Fitness and Rejuvination.
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