April, 2022. Peakstone served as exclusive M&A advisor to EcoKind LLC (“EcoKind” or the “Company”) in connection with its sale to Primal Pet Group, Inc. (“Primal Pet Group” or “Primal”), a portfolio company of Kinderhook Industries, LLC (“Kinderhook”).EcoKind is a leading provider of dog treats and chews, focused on all-natural premium yak cheese chews. Founded in 2013 and led by Devin Weisleder, EcoKind quickly grew through the Amazon channel to become a well-respected and established brand. “As a founder, owner, and operator, attention to detail and positive results are important. Peakstone was there every step of the way to guide the process to completion. The Peakstone deal team was professional from start to finish, and instrumental in reaching a great result for me,” said Devin Weisleder, EcoKind’s Founder.
Mr. Weisleder added, “I am excited to partner with the Primal team to take EcoKind through its next stage of growth. Primal has a world class team with exceptional relevant expertise. The team will serve as a great sounding board as we take this brand to the next level.”
“We are excited to welcome Devin Weisleder to the Primal team,” said Tim Simonds, Chief Executive Officer of Primal Pet Group. “Devin is a talented entrepreneur, who has founded and created a premium brand. His experience of the Amazon marketplace is unparalleled and will be beneficial across all of our brands.”“The acquisition of EcoKind furthers Primal’s mission to be the leader in raw and minimally processed pet foods and treats. This acquisition helps solidify Primal’s position in the long-lasting treats market, which represents a three-billion-dollar market. EcoKind has positioned itself for strong growth in this category by focusing on premium, all-natural products selling through ecommerce channels” said Tom Tuttle, Managing Director of Kinderhook.
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