Peakstone Advises Mesmerize on its Sale of BriteVision to Vidya Brands Group

M&A Advisor

April, 2022.  Peakstone served as exclusive financial and M&A advisor to Mesmerize Media LLC (“Mesmerize” or the “Company”) in connection with the Company’s sale of BriteVision LLC (“BriteVision“) to Vidya Brands Group (“Vidya” or “VBG”).

“Vidya Brands Group is the ideal partner for the next chapter of BriteVision’s growth. VBG has an incredible track record in the packaging business, and we look forward to further success leveraging their expertise.” said Don Scherer, COO of BriteVision.

President and COO of Mesmerize, Michael Ellis, noted, “Peakstone was phenomenal in all phases of the transaction. Their advisory, due diligence, process management, and thorough consideration of our goals enabled a quick and mutually beneficial agreement.”

“We look forward to working with the entire BriteVision team and welcome them to the Vidya Brands Group family” said Anik Patel, Chairman of Vidya Brands Group. “We value the dedication, passion, and tenacity that built the BriteVision business and look forward to working together as we build the future together.”

“We would like to sincerely thank our team of professional advisors including Miller, Canfield, Paddock, & Stone along with Marcum for assisting Vidya Brands Group throughout the entire process. Their advice, counsel and professionalism truly sets them apart”  said Kurt Hardy, CEO of Vidya Brands Group.

For additional information please contact

Nick Clementi, Managing Director, 763-478-1777,

Alex Fridman, Managing Partner, 312-346-7303,

Trevor Shaw, Analyst, 949-903-4145,

About Peakstone

Peakstone is a leading investment bank that specializes in mergers and acquisitions, advisory, and capital raising for middle market clients. Our team is comprised of senior investment banking professionals who have decades of experience and have executed hundreds of transactions totaling billions of dollars. For additional information, visit To receive investment and proprietary acquisition opportunities, please register at

About Britevision

BriteVision is a manufacturer and distributor of custom color-printed advertisements on drink sleeves including: coffee sleeves, fountain drink sleeves, pint sleeves, and special sleeves. BriteVision manufactures over 300 million eco-friendly drink sleeves annually. For more information, please visit

About Vidya Brands Group

Vidya Brands Group is a family of companies focused on premium quality folding cartons, packaging, printing and converting to middle market firms desiring quality, creativity and speed to market. The Patel family sold Flexo Converters, a manufacturer and distributor of stock, custom and recycled paper bags and sacks, to Novolex, a Carlyle portfolio company, in July 2021 and created Vidya Holdings to invest further in the packaging industry. For more information, please visit