Peakstone Advises on Sale of Branded Baby Products Company

M&A Advisor

February, 2020. Peakstone served as exclusive M&A advisor to Planet Wise, Inc. in its sale to 365 Holdings. (

Founded in 2003, Planet Wise is a family-owned business that designs, develops and markets, cloth diapers and natural parenting products. Planet Wise markets some of the leading brands in the cloth diaper market, including Nicki’s Diapers, Best Bottom Diapers, and Imagine Baby Products.

365 Holdings is a private investment company that owns and operates vertically integrated, digitally native, direct-to-consumer brands. “We are excited to add Planet Wise and its related brands to the 365 Holdings family. This transaction is a prime example of our thesis for investing in micro-brands”, said Kelcey Lehrich, 365 Holdings Partner and CMO.

Nicki Maynard, CEO of Planet Wise, said, “Peakstone, in particular Steve Royko, was dedicated in helping us transition our business to the best possible partners. We appreciated his personal service, patience, professionalism and drive to finalize our deal.”

Terms of the transaction were not disclosed.

For additional information please contact the following:

Steve Royko, Managing Director, 608-236-4490,

About Peakstone

Peakstone is a leading investment bank that specializes in mergers and acquisitions advisory and capital raising for middle market clients. The team is comprised of senior investment banking professionals who have decades of experience and have executed hundreds of transactions totaling billions of dollars. For additional information, visit